Quick answer
MRR is customers times average monthly recurring revenue per customer. This estimator is intentionally simple for directional planning and board-ready snapshots.
Overview
Separate true recurring contracts from one-time project revenue when possible.
Churn and expansion are not modeled here—extend in a spreadsheet for finance-grade forecasts.
How to use this tool
Enter active customers on recurring plans and average monthly contract value (after discounts if known).
Calculator
$
MRR
$42,000
ARR (×12)
$504,000
Limitations
Ignores churn, seasonality, milestone billing, and tax. Use as a conversation starter, not GAAP reporting.
FAQ
- Does this include materials passthrough?
- Only if you include those amounts inside your average contract value intentionally.
Model this in Equipify
Connect assets, PM schedules, work orders, and billing so these metrics become live—not spreadsheet snapshots.